2FIRSTS JUUL Plans to Launch New E cigarette Juul2 in the U.S., Featuring App Based Identity Verification and Awaiting Regulatory Approval The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health. FDA orders JUUL to stop selling products The FDA Just Approved Juul's E Cigarettes. Does That Make Altria Stock a Buy Here?